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So how do you effectively market your product or service when one knows anything about them because you`re in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?
If this is your situation then a big part of your marketing strategy will need to be educating consumers about what you do
Content, content, content - everybody`s talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you`ve been publishing for years?
Then realize this: there`s a right and a wrong way to put content online
Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond