Free articles
Google
Web www.media13.com


Media13.com is a source of free to republish or reprint articles, writers may submit your articles in our database as long so you agree that your article will be freely republish or reprint by other.


Submit Article

Search our database

Received article from us.

Name

Email Address

Friends

Bollywood News
Link building
Article submission service
Freelance Writers
Laser hair removal

We have been looking for freelance writers. Contact us

 


Ezine Article Advertising & Marketing Blunders    by Joel Walsh




Ezine Article Advertising & Marketing Blunders



by
Joel Walsh



Interested in advertising and marketing your web business with ezine articles? Make any of these blunders and you may cut your response in half.




Blunder Number 1: Not including an author`s resource box/ezine advertisement



Yes, there are really authors who don`t remember to include an author`s resource box (the biography/advertisement at the end of the article). That box is the whole point of distributing articles in the first place. Even if the body of your article has a link to your website, you`ll be losing all the clicks from dedicated ezine readers who look for that box at the end of articles they like.


Blunder Number 2: Not including a link in your ezine article`s author`s resource box



There are a shocking number of author`s who use an author`s resource box to include their email address, telephone number, street address, gym locker combination, and everything else but a link to their website. This is a big waste for two reasons:


  1. Few people will contact you directly without seeing your web page first. At that point, people just aren`t motivated enough. All they know about you is that they liked an article you wrote.

  2. Search engines rank web pages in part based on `link popularity` i.e., the number, quality, and relevance of links to a website. You may not care about search engines now, but if you ever do in the future you will be pretty upset at having wasted all these opportunities for link popularity.



Blunder Number 3: Not including an HTML-formatted link with `anchor text` in your ezine article`s author`s resource box



As much as reasonably possible, you want to encourage publishers to publish your author`s resource box with the link in HTML, using your chosen anchor text (i.e., the text you click on to follow the link, traditionally displayed in blue and underlined), if it`s going to be shown in a web page or HTML newsletter. If the article is being distributed as plain text, you can include a link to an HTML-formatted version on your website. There are three reasons for this:


  1. A link that says `discover widgets` is going to get more clicks than a link that just says `http://www.widgets.com` Your call to action (e.g., `discover widgets`) is much more powerful when the reader can read it and act upon it in one split second, since there is not that crucial extra split-second of pause while moving the mouse. In that split-second pause your reader might get second thoughts. With advertising (and the author`s resource box is an advertisement), impulse is everything.

  2. Anchor text, like bulleted lists, boldface text, headlines and subheadings, has a higher chance of being read than the rest of the text. People tend to scan computer screens rather than read text word for word. Eyes will be much more likely to slow down from scan mode and actually read anything that stands out from the page, especially hyperlinks. This phenomenon and the psychological power of putting a call to action in the anchor text together mean well-written anchor text might easily double the click-throughs you get on your author`s resource box link in HTML newsletters and web pages.

  3. A web page will rank higher for a keyword in search engine results if the anchor text of links to that page has that keyword.




Blunder Number 4: Only including an HTML-formatted link with `anchor text`



You really want that anchor-text link, but it is foolish only to provide that link. No matter what you do, a substantial number of publishers will reformat your article as plain text, and your link will simply disappear. That`s why you need to have both an HTML link with anchor text and a URL written out in this format: http://www.yoururl.com/page



`But I`m only interested in getting my article on web pages so I can gain link popularity,` you say. Well, a large number of plain-text email newsletters will be archived on the website of the newsletter publisher. These newsletter-publisher webmasters won`t usually remember at that point to get your HTML version to post online. The standard approach is just to automatically convert the URL to a link using special software.



Remember: the publisher may be operating dozens of ezines and websites, so this whole step will be partially or completely automated, without anyone stopping to check for an HTML version. If you don`t have a URL written out in your article, that link will simply be lost.



Besides, think of all the traffic you might have gotten from plain-text newsletter readers. Who would say no to free targeted traffic--isn`t that why you want to rank high in search engines in the first place?



In fact, with paid online advertising going for more than a dollar a click on average, you really are throwing money away if you make any of these ezine article marketing and advertising blunders.




Author Info:


About the author

Joel Walsh is the head writer of UpMarket Content (http://www.upmarketcontent.com). Visit upmarketcontent.com to promote your website with professionally written ezine articles



Latest 20 articles

Why Should I Hire a Seattle Real Estate Attorney? In every real estate transaction there are a wide variety of legal issues that must be taken care of. Contracts should always be reviewed by an attorney who understands the nuances of real estate law. But there are also state specific State laws to contend with. A Seattle real estate lawyer deals with a large number of State legal issues related to acquiring, financing, developing, managing, co

California IT Professionals – In Need of California Class Action Attorneys! It is hard to miss the wave of California wage and hour litigation related to California IT professionals and Computer employee overtime that has been sweeping California recently. Even the largest software and computer companies have paid out millions of dollars to employees wrongfully classified as “exempt”, or in other words, not entitled to overtime. A layperson would believe that with pr

Protect Your Mental Health With A Payday Loan Just when you thought that things couldn’t get any worse, more banks went under. More countries are declaring economic crisis. It seems that the world’s financial problems are bound to get worse. Even if you do not have considerable investments in various banks, I am sure that you are feeling the stress that results from these economic upheavals. I sure am. I am just an average person, with a

Free Bulk SMS services People are getting very busy these days without having enough time to talk unless it is very important. Mobile SMS have supported this need to contemporary times as now people do not want to call and enter in the unproductive conversation before coming up to the actual issue. SMS provides you the benefit to come straight to the point and also saves money. What if you get this totally free?

HELP – I Have IRS Levy Problems! If IRS collection notices are ignored, the IRS is forced to collect from taxpayers by force. They do this with their dreaded IRS levy. By law, the IRS has the right to levy bank accounts (IRS bank levy), garnish your paychecks (IRS wage levy), or even seize your assets. But you do not have to let the IRS bully you or your family. There are ways to stop an IRS levy. The first step is to know the

Why Use Professional Tax Debt Help? Good IRS tax relief is hard to find and for people with complicated tax issues, it is an absolute necessity. But how do you know which tax reduction firm is the best one to try? How can you be sure you're going to get the tax debt help that you need? And why is it so vital to receive help from professionals? Settling Your IRS Tax Debt For Less When your IRS tax debt is spiraling out

IRS Settlement – Can You Really Settle Your IRS Tax Debt for Less? It's possible to settle your IRS tax debt, but it presents a challenge. Proving you can settle your tax debt for less is a daunting experience. You have to contend with pages of IRS paperwork rife with technical terms. Settling tax debt is indeed a reality and it can be done. However, there's a lot you need to know before you attempt to settle your IRS tax debt. Rebuking the Lies - The

IRS Tax Relief – The Most Popular IRS Tax Relief Solutions Tax law provides many solutions for resolving tax debt. But if you were to contact the IRS directly, they would only alert you to one solution, and that's paying the tax debt in full. Here are five popular IRS tax relief solutions you should know about to be more informed. IRS Tax Settlement It is possible to settle your IRS tax debt. But there are some pitfalls you need to know. Fi

Hire the California Labor Board or California Labor Law Attorneys - You Decide With a downturn in the economy, many employers are cutting back on payroll. Unfortunately, some employers are reducing payroll costs by violating the California overtime laws. When this occurs, employees have essentially two options to recover their California overtime pay: the California labor board, or hiring California labor law attorneys. Although the California Labor Board is a commonly

Hiring a Car At Bangalore - Is More of Necessity Than A Luxury Your sedan is probably the best materialistic thing that you own and while going to a new place, that is what you ought to miss the most but if you are going to Bangalore then you probably have a option of getting a replacement so that you don’t miss it all that most because it will be as comfortable and as obedient as your own car and the Bangalor

How to Choose a Car Rental Company in Bangalore Bangalore is a place that lists one of the best as far as infrastructure is considered in India as it is the IT hub of India and thus the roads to drive is atmost pleasure and thus if Bangalore is the destination that you are planning for next then the best way to move around is by hiring a car. To hire is car is very simple if it is in Bangalore because there are some very good car rental compani

Car Rental Companies in Bangalore If you are travelling to Bangalore and hiring a car is what worrying you then you can be relaxed because this is one service that you will easily get in Bangalore and that too at very affordable and economic prices. Basically there are really good car rental companies in Bangalore available for renting the cars and you can either book in advance or go there and hire a car for yourself. Also, you h

Tips to Hire a Car in Bangalore One thing that most of us agree is that the fact that the most comfortable way to move around at any place is by your own vehicle but what if you are going to a new place, it is not possible to carry your vehicle along with you and you actually cannot trust too much on the public transportation system and at such situation the best possible option is to hire a car for yourself, at some places it c

Hire a Car: Comfortable Way to explore Bangalore If you are out to a new place than the first thing that comes into your mind is a comfortable accommodation and then the second one on the priority list is a comfortable way to move around in the city and if Bangalore is your preferred location, than you’ll be having options for both of the facilities, but if we specifically speak about the second one that is moving comfortably than the best opti

Car Rental – A convenient mode of transport in Bangalore Bangalore, a place which probably is considered one of the best places in India as far as infrastructure is considered and reasons are many for that, one is because of the IT hub that it is and also because it is one of very good places if you are considering holidays and because of this very good facility provided for the people visiting Bangalore is that you have many options in case if you are

Rent a Car in Bangalore: Take the Right Decision In today’s world, time is money; the more you save it better it is for you. And in that case if you are going to another place where you are not too familiar with the surroundings, then instead of wasting time on travelling by locating and travelling by public transport is to hire a vehicle for yourself. This helps in many ways, one it saves on time and also it moves at your pace so you don’t have

Bangalore Car Rental: Save Your Time When you are at an unknown place or for that matter known place and time is your major factor of concern then, the best way to save on time is by having your own vehicle for conveyance. This gives you freedom to move at your own pace and wish. And for that matter if you are at a place like Bangalore where the roads are so beautiful that it is a sheer pleasure to travel through your own rented vehi

Best Package Tours to Kerala Kerala – God’s own country which means heaven for those who appreciate the real untouched, naïve beauty of nature and if you are one of those than consider Kerala as the option for you next holiday. Kerala gives an option to explore the nature to the fullest because it has all the places where you can explore the nature be it scenic beaches or the hill stations or the ethnic culture, just everythi

Kerala Tour: A Getaway from Regular Stress If you are tired of daily stress and meetings and looking for a getaway so that you snatch some time for yourself with your loved one’s than Kerala holidays is the perfect is the perfect thing for you. Its calmness and closeness to nature would give you that much needed peace of mind that you always wanted. Also along with enjoying the beauty of this scenic place on your holidays to Kerala you can

Kerala Tour Packages: Have A Look If holidays are on your mind, then Kerala is one option that you cannot choose to neglect. Because Kerala is one place that offers you all from calm and serene natural places to exciting sports to exotic beaches and also beautiful hill stations, everything provided at one place which is also known as god’s own country. And obviously such wide range of activities would make it a tough job to cover

Categories
Acne
Advertising
Advice
Aerobics-Cardio
Affiliate Programs
Alternative
Arts
Attraction
Auctions
Audio-Streaming
Autos
Awards
Babies-Toddler
Beauty
Blogging-RSS
Book-Marketing
Branding
Breast-Cervical-Ovarian-Cancer
Broadband-Internet
Build-Muscle
Business
Cancer
Careers-Employment
Casino-Gambling
CGI
Coaching
Coffee
College-University
Colon-Rectal-Cancer
Communications
Computers
Cooking-Tips
Copywriting
Crafts-Hobbies
Creativity
Credit
Cruising-Sailing
CSS
Currency-Trading
Customer-Service
Dating
Debt-Consolidation
Debt-Relief
DHTML
Diabetes
Direct Mail
Divorce
Domain Names
EBooks
ECommerce
Education
Elder-Care
Email-Marketing
Email Entertainment
Entrepreneurialism
Environment
Exercise
Ezine-Marketing
Ezine-Publishing
Family
Finance
Fishing
Fitness
Food
Free
Games
Gardening
Goal-Setting
Golf
Government
Grief-Loss
Hair-Loss
Happiness
Hardware
Health
Hobbies
Holidays
Home-Security
Homes
Home Business
Home Repair
HTML
Humanities
Humor
Innovation
Inspirational
Interior-Decorating
Internet-Marketing
Javascript
Kids And Teens
Landscaping-Gardening
Law
Leadership
Leases-Leasing
Legal
Leukemia
Link Popularity
Loans
Lung-Cancer
Lymphoma-Cancer
Management
Marketing
Marriage-Wedding
Martial-Arts
Medicine
Meditation
Men's-Issues
Metaphysical
MLM
Mobile-Cell-Phone
Mortgage-Refinance
Motivational
Multimedia
Music
Negotiation
Network-Marketing
Networking
News-and-Society
Newsletters
Nutrition
Off-Line Promotion
Online Business
Online Promotion
Organizing
Other
Outdoors
Page Rank
Parenting
Personal-Tech
Pets
Photography
Podcasting
Poetry
Politics
Positive-Attitude
PPC-Advertising
Presentation
Prostate-Cancer
Psychology
Public-Speaking
Publishing
Real-Estate
Recipes
Recreation
Reference
Relationships
Religion
Sales
Sales-Management
Sales-Teleselling
Sales-Training
Satellite-Radio
Satellite-TV
Scams
Science
Security
Self Help
Self Improvement
Sexuality
SE Optimization SE Positioning
SE Tactics
Shopping
Site-Promotion
Site Security
Skin-Cancer
Small-Business
Social Issues
Society
Software
Spam
Spirituality
Sports
Stocks-Mutual-Funds
Strategic-Planning
Stress-Management
Structured-Settlements
Success
Supplements
Taxes
Team-Building
Technology
Teleseminars
Time-Management
Traffic-Building
Traffic Analysis
Travel
Uterine-Cancer
Vacation-Rentals
Video-Conferencing
Video-Streaming
Viral Marketing
VOIP
Web-Development
Webmasters
Web Design
Web Hosting
Weight Loss
Wine-Spirits
Women
Writing
Yoga

Copyright © media13.Com  2005. All Rights Reserved.

Sources : SEO India - Internet web directory