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When ‘Good Enough’ Is Not Good Enough   by Arthur Cooper



When ‘Good Enough’ Is Not Good Enough


by Arthur Cooper


(c) Copyright 2005


http://www.arthurcooper.com/”>http://www.arthurcooper.com/

There are times when the most important thing to do is just


to get the job done.

For example, you have to finish writing a report and send it


to a senior member of your company so that he can read it


before he leaves on an overseas sales trip.

Or maybe you must prepare a quotation for a potential


customer before a set deadline.

Perhaps your team must finish creating a new product and


have it made ready for a previously publicised launch date.

It could be that you are a writer. If so you will know all


about deadlines. Magazines have regular publication dates


that cannot be missed under any circumstances and it is


pointless to deliver an article for inclusion once that date


has passed, no matter how good the article.

In all these cases there is an externally imposed deadline


with which you simply must comply. You have no choice. You


meet it or you miss it. If you meet it your work will have


some value. If you miss it your work will be worthless.


These are circumstances in which you cannot afford to


disregard the time it is taking in order to seek absolute


perfection in what you are doing. You just have to get as


close as you can in the time available, and then deliver


your work in whatever state it then is. Something – anything


– is better than nothing. It is ‘good enough’.

Take the example of a new software product. Endless hours of


testing and retesting can be spent eliminating every last


little defect and bug that could conceivably come to light


under the most unlikely of circumstances. But there comes a


time when the product must be launched. If you wait forever


the market need will have been met by some other company’s


product – perhaps not perfect, but ‘good enough’.

You need to know when not to seek endlessly for perfection.

But you also need to know when ‘good enough’ is NOT good


enough. You need to know when you should be seeking


something better. ‘Good enough’ is no way to run your life


on a regular basis, and you should certainly never aim for


this. You should never accept second best if best is within


your grasp. If you aim for the best you will stand a chance


of getting somewhere close. If you aim for second best then


second best is the best you will ever achieve.

Don’t be content with a quiet life at work in which


everything chugs along in the same old way. Just because


nobody is complaining it doesn’t mean that you shouldn’t be


looking for improvements. Just because a procedure works it


doesn’t mean that it cannot be done better. Just because you


are meeting your targets it doesn’t mean that you couldn’t


do better still.

If you have worked for any length of time in commerce or


industry you will know that there are plenty of people


content with second best. They do a reasonable day’s work,


but they never excel. They never go above and beyond the


basic requirements of their job. They do a steady job, but


are never exceptional. They never look to improve working


practices or suggest better methods. They never put in that


exceptional effort to increase output.

They will never be the leaders or the innovators. They will


never rise to high positions of responsibility. If you want


to stand out and advance then don’t be like them. Don’t do


work that is ‘good enough’. Go above and beyond.

There are, of course, those who are content with third or


fourth best. They come to work, do the bare minimum


required, and go home. Their idea of ‘good enough’ is what


they can get away with. They will tell you that you are a


fool to work harder. They will tell you that your efforts


will never be recognised. They will criticise continuously


but do nothing to improve the situation. Don’t listen to


them. Don’t succumb to their creeping influence, which can


spread like a cancer throughout an organisation. Just ignore


them and keep giving of your best.

So be proactive instead of reactive. If you see a job that


needs doing, do it. Constantly seek out ways to do things


better. Put yourself in the place of your customers. How can


you improve the service you give them? How can you answer


their needs quicker, cheaper, more fully?

The fact is that the winners in this world are those who are


not content with the way things are. They are the ones who


seek to improve. They are the ones who are not content just


to cruise gently along. They are the ones who put in the


effort. If you want to succeed and become a winner then you


must do the same.

So be constantly on the alert for improvements. Always look


for better ways to do things. Never give less than your own


best effort. Above all don’t ever fob others off by saying


something is ‘good enough’ when it isn’t.

‘Good enough’ just isn’t good enough.



Author Info:

Arthur Cooper is a business consultant, writer and
publisher. For his mini-course `Better Management` go to:
http://www.barrel-publishing.com/better_management.shtml


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