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Need MORE TRAFFIC to your website or affiliate links?    by Jim Edwards



How do you persuade someone to do what you want them to do?

A whole world of marketing exists around us trying to do


that every minute of the day. Do you even notice it anymore


or, like your prospects, have you subconsciously set up a


system of `radar defenses` against the daily bombardment of


marketing messages?

Take a minute and count up the advertising methods which


fight for your attention (and money) every day. Just the


basic list includes:

· Yellow page ads

· Newspaper and magazine ads

· Postcards, catalogs, and direct mail circulars in your


`snail mail` box

· Radio pitches interrupting the flow of your favorite songs

· TV ads - about 20 minutes worth per hour now

· Hundreds of storefronts, `mega` malls, and strip malls

· Highway billboards by the thousands

· Circulars hung on your doorknob

· Illegal signs on stop signs and telephone poles

· Legitimate email messages

· Spam email or UCE (unsolicited commercial email)

Just these 11 sources can overwhelm your brain with


marketing messages. Like trapped rats, people develop


defenses against this never-ending onslaught. They throw up


a wall or a `radar defense` that goes into action the minute


they smell a `pitch` or a sales job. Don`t blame them. We


all do it!

So how can you get around this psychological wall against


the constant sales and marketing messages? Well, the answer


does NOT lie in hitting people with more frequent and


obnoxious advertising or sly, sneaky tactics. You might get


them to trust you for a minute, but it will backfire in the


long run.

You must do two things instead:

1. First, you must establish credibility for yourself and


your business as an expert.

2. Second, you must reduce their fears about doing business


with you.

Doing these two things will get you past their defenses and


allow you the opportunity to persuade them to buy your


product.

So how do you accomplish these two `simple` things? What


will win someone`s attention, raise your credibility, and


lower their fear factor all at the same time? The one-word


answer really applies to most everyone.

Trust!

If a seller can get behind your defenses with information


which makes you trust them, then that credibility will carry


over into a sale much of the time.

How can you get this credibility?

Well, take this next fact as online marketing `gospel,` for


many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives you


one of the most powerful opportunities available to tip the


buyer`s credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a


break from reading this and go check out a newspaper or


magazine for a minute.

Which do you trust more, the ads or the articles? Most


people will choose the articles hands down. Why? Because


the articles don`t try to `sell` you anything. Instead, they


hand out useful information for educational or other


practical purposes.

Most of us grew up in a culture which says we can believe


and `trust` what appears in the standard `news` or


`information` format. In other words, if it appears in


print, then we can believe and trust the author.

So go ahead! Use this lifetime of conditioning to your


advantage in selling your products and services!

Very few things will create an atmosphere of trust and


confidence in people as reading one of your articles on a


subject that greatly interests them. It shows you know your


business. It also demonstrates you will do more than just


try to sell them something.

Publishing articles literally lets you fly under their


advertising `radar defenses.`

So remember these points when deciding whether or not to use


articles to promote your business:

1. Few things create as much trust and confidence in the


minds of potential customers as reading an article you wrote


on a subject which specifically and intensely interests


them.

2. Articles establish credibility quickly because, right or


wrong, we`ve all been trained to trust the `news.`

3. An article, or series of articles, will differentiate you


from the competition, who bombard people with nothing but


sales messages.

4. Providing content-rich, non-sales-oriented articles will


also help build and solidify your relationship with existing


customers so they give you repeat business.

----Click Here ==> http://www.tinyurl.com/577pv



Author Info:

Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, `Turn Words Into Traffic,`
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
affiliate link!
Click Here ==> http://www.tinyurl.com/577pv


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