Media13.com is a source of free to republish or reprint articles, writers may submit your articles in our database as long so you agree that your article will be freely republish or reprint by other.

Submit Article

Search our database

Received article from us.

Name

Email Address

Friends

Bollywood News
Link building
Article submission service
Freelance Writers
Laser hair removal

We have been looking for freelance writers. Contact us

Want to broadcast the benefits of your product or service to the world? Get on the radio by Julia Hyde

The radio commercial is often overlooked by businesses trying to sell their products or services, both locally and globally. The reason: a radio commercial is thought to be expensive and difficult to produce. This is simply not true. Dollar for dollar radio advertising has to be one of the greatest advertising bargains available today. In fact, advertising on the radio can cost less than it does to place print ads in newspapers and magazines. And unlike print ads, which can take months to get to the production stage, a radio commercial can be made in less than a day, and be on the air immediately. In addition radio advertising gives you a stunning opportunity to reach thousands of potential customers. And allows you to let your creativity run wild.

Consider the following:

~ Your commercial can be set in any time period; the past, future or present

~ You can set the scene in Africa, the Arctic, Russia or the deserts of Saudi Arabia

~ You can drop your listeners on a

desert island, the mountains of Switzerland, in the supermarket or take them on a wild and dangerous adventure.

Many radio commercials are made by the radio stations, but if you want to keep your costs down, and have some fun into the bargain, there’s no reason why you can’t write and even produce your own. All you need is about one hour of studio time, two or three out-of-work actors, a producer, and some pre-recorded sound effects.

But before you get carried away remember that like any other advertising medium radio advertising has three jobs to do: get the listener’s attention, create a desire, and encourage him or her to act.

1. The informational commercial. There are times when it makes sense to use a factual commercial. For example, if there’s an event you want to promote. In this instance, the commercial should deal with facts; what the event is, where it is, and when. That doesn’t mean to say you have to create a list of facts and read it out on air. You can still weave a story or plot around the facts to make the commercial more interesting. But beware: there’s a tendency for radio commercial producers to browbeat their audience by hiring over-enthusiastic local celebrities or radio presenters to provide voice-overs. For general audiences, cajoling them gently works much better. Try adding another voice and a plot to make your commercial stand out from the rest.

2. The dialogue commercial. A dialogue commercial revolves around a conversation between two or more people. Either (a) the announcer and others, or (b) two or more characters without an announcer. The dialogue commercial can cause problems for the inexperienced producer, especially if you decide to use company employees rather than professional actors. And, even if you do employ professional actors your commercial can still lack credibility. Let’s face it, how many times a day do you spend 60 seconds discussing a product or service with someone else? There are ways round this but generally speaking, it may be better to leave the dialogue commercial to the experts.

3. The dramatized commercial. Out of all the different types of radio commercials, the dramatized commercial is the most popular. Consisting of a short play or playlet, with the product as the hero, they provide a solution to a problem and let people ‘create an image in their mind.’ If you fancy producing a dramatized commercial you’ll definitely have to hire a professional cast otherwise it will sound phony. But, the extra cost can be worth it because this type of commercial can be very effective.

4. The humorous commercial. Humor is an extremely dangerous weapon, especially if placed in the wrong hands. It’s elusive and subjective. No two people will think the same things are funny. And, something that may have been amusing the first time around can be downright irritating on the 20th hearing. If you must use humor in your radio commercial, consider the following:

~ Humor should form only part of your commercial. The rest should be used for information.

~ Don’t use slapstick. To appreciate it, you’ve got to see it, not hear it.

~ Don’t preach. Sermons are the death of humor.

~ Keep it simple. The funniest things are the things that everyone does in their daily lives: sleeping, eating, money, family life.

A word about jingles

Some radio commercials can be improved if they have a jingle. Simple jingles lull the listener into a sense of well being, create a mood, and can become synonymous with a particular product. But, there’s a danger that while the jingle will make people want to tap their feet and hum to the music, it won’t motivate them to buy. For that reason you should think carefully before deciding to use a jingle in your commercial. And, don’t be charmed by the jingles catchy lyrics, up-beat tempo or foot tapping beat. Ask yourself: “Will it sell my product?” If you’re not convinced, leave it out.

Where to get help

There are a number of places you can go to get help with your commercial, especially if you’re advertising locally. Here’s a couple to get you started:

1. Your local radio station will have a whole library full of sound effects and music you can tap into. However most stations don’t volunteer this information so you’ll have to do a bit of legwork.

2. Consider hiring the services of a ‘jingle house’ -- a company that can whip up music and lyrics to order. Make sure you supply them with information about what you want the commercial to achieve so they come up with a jingle that will appeal to your target audience.

Author Info:

Julia is an independent copywriter and consultant specializing in advertising, search engine optimization and search engine marketing services . To learn more about how Julia can help boost your company`s profits visit her site at www.juliahyde.com. Or email info@juliahyde.com. You may also like to sign up for Marketing Works! Julia`s monthly ezine. Visit www.juliahyde.com/form.html to sign up.

Latest 20 articles

Why Should I Hire a Seattle Real Estate Attorney? In every real estate transaction there are a wide variety of legal issues that must be taken care of. Contracts should always be reviewed by an attorney who understands the nuances of real estate law. But there are also state specific State laws to contend with. A Seattle real estate lawyer deals with a large number of State legal issues related to acquiring, financing, developing, managing, co

California IT Professionals – In Need of California Class Action Attorneys! It is hard to miss the wave of California wage and hour litigation related to California IT professionals and Computer employee overtime that has been sweeping California recently. Even the largest software and computer companies have paid out millions of dollars to employees wrongfully classified as “exempt”, or in other words, not entitled to overtime. A layperson would believe that with pr

Protect Your Mental Health With A Payday Loan Just when you thought that things couldn’t get any worse, more banks went under. More countries are declaring economic crisis. It seems that the world’s financial problems are bound to get worse. Even if you do not have considerable investments in various banks, I am sure that you are feeling the stress that results from these economic upheavals. I sure am. I am just an average person, with a

Free Bulk SMS services People are getting very busy these days without having enough time to talk unless it is very important. Mobile SMS have supported this need to contemporary times as now people do not want to call and enter in the unproductive conversation before coming up to the actual issue. SMS provides you the benefit to come straight to the point and also saves money. What if you get this totally free?

HELP – I Have IRS Levy Problems! If IRS collection notices are ignored, the IRS is forced to collect from taxpayers by force. They do this with their dreaded IRS levy. By law, the IRS has the right to levy bank accounts (IRS bank levy), garnish your paychecks (IRS wage levy), or even seize your assets. But you do not have to let the IRS bully you or your family. There are ways to stop an IRS levy. The first step is to know the

Why Use Professional Tax Debt Help? Good IRS tax relief is hard to find and for people with complicated tax issues, it is an absolute necessity. But how do you know which tax reduction firm is the best one to try? How can you be sure you're going to get the tax debt help that you need? And why is it so vital to receive help from professionals? Settling Your IRS Tax Debt For Less When your IRS tax debt is spiraling out

IRS Settlement – Can You Really Settle Your IRS Tax Debt for Less? It's possible to settle your IRS tax debt, but it presents a challenge. Proving you can settle your tax debt for less is a daunting experience. You have to contend with pages of IRS paperwork rife with technical terms. Settling tax debt is indeed a reality and it can be done. However, there's a lot you need to know before you attempt to settle your IRS tax debt. Rebuking the Lies - The

IRS Tax Relief – The Most Popular IRS Tax Relief Solutions Tax law provides many solutions for resolving tax debt. But if you were to contact the IRS directly, they would only alert you to one solution, and that's paying the tax debt in full. Here are five popular IRS tax relief solutions you should know about to be more informed. IRS Tax Settlement It is possible to settle your IRS tax debt. But there are some pitfalls you need to know. Fi

Hire the California Labor Board or California Labor Law Attorneys - You Decide With a downturn in the economy, many employers are cutting back on payroll. Unfortunately, some employers are reducing payroll costs by violating the California overtime laws. When this occurs, employees have essentially two options to recover their California overtime pay: the California labor board, or hiring California labor law attorneys. Although the California Labor Board is a commonly

Hiring a Car At Bangalore - Is More of Necessity Than A Luxury Your sedan is probably the best materialistic thing that you own and while going to a new place, that is what you ought to miss the most but if you are going to Bangalore then you probably have a option of getting a replacement so that you don’t miss it all that most because it will be as comfortable and as obedient as your own car and the Bangalor

How to Choose a Car Rental Company in Bangalore Bangalore is a place that lists one of the best as far as infrastructure is considered in India as it is the IT hub of India and thus the roads to drive is atmost pleasure and thus if Bangalore is the destination that you are planning for next then the best way to move around is by hiring a car. To hire is car is very simple if it is in Bangalore because there are some very good car rental compani

Car Rental Companies in Bangalore If you are travelling to Bangalore and hiring a car is what worrying you then you can be relaxed because this is one service that you will easily get in Bangalore and that too at very affordable and economic prices. Basically there are really good car rental companies in Bangalore available for renting the cars and you can either book in advance or go there and hire a car for yourself. Also, you h

Tips to Hire a Car in Bangalore One thing that most of us agree is that the fact that the most comfortable way to move around at any place is by your own vehicle but what if you are going to a new place, it is not possible to carry your vehicle along with you and you actually cannot trust too much on the public transportation system and at such situation the best possible option is to hire a car for yourself, at some places it c

Hire a Car: Comfortable Way to explore Bangalore If you are out to a new place than the first thing that comes into your mind is a comfortable accommodation and then the second one on the priority list is a comfortable way to move around in the city and if Bangalore is your preferred location, than you’ll be having options for both of the facilities, but if we specifically speak about the second one that is moving comfortably than the best opti

Car Rental – A convenient mode of transport in Bangalore Bangalore, a place which probably is considered one of the best places in India as far as infrastructure is considered and reasons are many for that, one is because of the IT hub that it is and also because it is one of very good places if you are considering holidays and because of this very good facility provided for the people visiting Bangalore is that you have many options in case if you are

Rent a Car in Bangalore: Take the Right Decision In today’s world, time is money; the more you save it better it is for you. And in that case if you are going to another place where you are not too familiar with the surroundings, then instead of wasting time on travelling by locating and travelling by public transport is to hire a vehicle for yourself. This helps in many ways, one it saves on time and also it moves at your pace so you don’t have

Bangalore Car Rental: Save Your Time When you are at an unknown place or for that matter known place and time is your major factor of concern then, the best way to save on time is by having your own vehicle for conveyance. This gives you freedom to move at your own pace and wish. And for that matter if you are at a place like Bangalore where the roads are so beautiful that it is a sheer pleasure to travel through your own rented vehi

Best Package Tours to Kerala Kerala – God’s own country which means heaven for those who appreciate the real untouched, naïve beauty of nature and if you are one of those than consider Kerala as the option for you next holiday. Kerala gives an option to explore the nature to the fullest because it has all the places where you can explore the nature be it scenic beaches or the hill stations or the ethnic culture, just everythi

Kerala Tour: A Getaway from Regular Stress If you are tired of daily stress and meetings and looking for a getaway so that you snatch some time for yourself with your loved one’s than Kerala holidays is the perfect is the perfect thing for you. Its calmness and closeness to nature would give you that much needed peace of mind that you always wanted. Also along with enjoying the beauty of this scenic place on your holidays to Kerala you can

Kerala Tour Packages: Have A Look If holidays are on your mind, then Kerala is one option that you cannot choose to neglect. Because Kerala is one place that offers you all from calm and serene natural places to exciting sports to exotic beaches and also beautiful hill stations, everything provided at one place which is also known as god’s own country. And obviously such wide range of activities would make it a tough job to cover