Media13.com is a source of free to republish or reprint articles, writers may submit your articles in our database as long so you agree that your article will be freely republish or reprint by other.

Submit Article

Search our database

Received article from us.

Name

Email Address

Friends

Bollywood News
Link building
Article submission service
Freelance Writers
Laser hair removal

We have been looking for freelance writers. Contact us

Back to Basics in SEO by Shawn Campbell

There has been a lot of talk about Google and MSN`s new algorithms and Yahoo`s search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON`T PANIC!

If there is one guaranteed constant in this business it is that there will always be changes in the search engines` rankings. Our job, as search engine marketers, is to stay on top of the changes and to monitor how the change affects our clients` site`s traffic.

I am actually excited about any algorithm change, because it means that the search engines should actually get better.

What follows is a `back to the basics` on getting good rankings:

Keyphrases

First things first: Always be sure to research the keyphrases you intend on using. Find out what keyphrases Internet users most often employ to find your product or service. There is no point optimizing your site for `online web marketing` if everyone types in `Internet marketing`.

Once you have a list of potential keyphrases with a high amount of Internet traffic, comb over that list and see which keyphrases best describe your product or service. These are the ones you should consider.

Here are some sites that can help you in your research:

Wordtracker www.wordtracker.com

Google AdWords https://adwords.google.com/select/ (Click to sign up, it is free to do the keyphrase research)

Snap www.snap.com

Competition

Research your competition with these questions in mind:

What keyphrases are they using (take a peek at their keyword Meta tag)?
What are the titles of their sites?
When you do a search for the keyphrases you are considering, who comes up in the top five rankings?
What is their title/keyphrases?
Are the top ranking sites your competitors or are they industry associations?

Use the keyword effectiveness index (KEI) tool at Wordtracker to compare the effectiveness of your keyphrases. A higher KEI signifies a better ratio of demand-to-competition for a keyphrase.

Do a link search to see who is linking to your competition. In a search engine, type in `link:` (without the quotes) followed by the URL you want to verify. This will allow you to see all the important links to the site that the search engine tracks (I would recommend doing this in both Google and Yahoo).

Can you get links from the same sites as your competitors?
Are there industry associations or organizations that are linking to the top sites, but not to you?

Get your link campaign going!
(see the article about linking for search engines to learn why links are important)

Optimizing Your Web Site

Now that you know what keyphrase you are optimizing for, here is how to optimize your site: write good quality content that focuses on your keyphrases.

Above all else, this is the single most important factor.

Sure there are other on-site factors such as:

Getting the keyphrase into the title (this is the second most important factor)
Getting the keyphrase into the Meta description tag, the Meta keyword tag, the headers and sub headers, the alt tags, and into some link text (some of these factors are VERY minor)
Having a good site map so that the search engine spiders can easily navigate your site
Having a robots.txt to include the pages that you want the search engines to include
Don`t use frames
Use flash wisely (not the WHOLE site in flash)
Use external files for your java scripts
Use cascading style sheets (a .css file)
Use dynamic URL`s wisely (Avoid using URL`s with ? or & in them)

Content is king

Oh…and did I mention that you need to write good quality content that focuses on your keyphrases? All of the points above are superfluous if you don`t have good content. Content is the food that the search engine spiders like to gobble up with a voracious appetite. The items below are just the side dishes. You need good content to get decent rankings, but you need the side dishes to become a serious competitor in your market.

Write about your keyphrases.
Write extra pages.
Write about your industry.
Write about your product or service`s uses.
How will your product/service improve the life of the consumer? Find out, and then write about it.
Why is your product/service better than your competitor`s? Think of a reason and write about it.
What is the history of your product/service? Or your industry? Write about it.
Who are you? Everyone always enjoys `about us` pages…
And of course, be sure to serve the search engine spiders with a tasty main dish full of keyphrases!

Whatever you do, be sure that you don`t write junk or filler copy and double check that everything reads well. Keep in mind that writing about your keyphrase doesn`t mean adding the keyphrase unnaturally into the text. If you have any doubts, employ the talents of an expert to do the writing for you!

Links

Start soliciting links today! Get people in your industry to link to you.
Contact:

Industry associations and organizations
Web sites about your industry
Sites related to your product or service
Suppliers
Resellers
Competitors who don`t compete in the same region
Sites that sell products/services that relate to your, but don`t compete directly

See my article on soliciting links for more information on how to go about it:
Linking is Queen

Submissions

Submit to all the directories you can find, so long as they are related (e.g., don`t submit to the Abba directory unless your site is about Abba). Submitting to a directory should not be a mindless activity. Read the directory`s directions on how to submit VERY CAREFULLY. Write your description very well, and tailor it to each directory in order to follow their guidelines. Make sure you submit (and get in) to www.dmoz.org - it is probably the most important directory out there today.

Do research and find `vertical directories` that focus on your industry, and submit to them. These directories are very important because, for example, if you have a dodo bird site, what better potential client than someone who found you through a dodo bird directory!

Search engines and directories are different. Do not confuse them.
You can submit to all the search engines you can find, but it usually won`t do much because the good search engines will find you anyway. Submitting to random search engines will usually only increase your email spam. Don`t waste your money on search engine submission software for the same reasons.

Here is a partial list of the current important search engines:

Google
Yahoo
MSN

Conclusion

Build your web site for your customers, within the guidelines that the search engines set out.
Don`t make the site awkward by over-conforming.
The site`s first focus should be on what your clients want.
Create good content. Good, quality content that reads well and flows seamlessly.
Update it regularly. An active, living site is healthier than a stagnant, dead one (the search engines spiders like their food alive and full of life).

And remember: Content is King!

Author Info:

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

Latest 20 articles

Why Should I Hire a Seattle Real Estate Attorney? In every real estate transaction there are a wide variety of legal issues that must be taken care of. Contracts should always be reviewed by an attorney who understands the nuances of real estate law. But there are also state specific State laws to contend with. A Seattle real estate lawyer deals with a large number of State legal issues related to acquiring, financing, developing, managing, co

California IT Professionals – In Need of California Class Action Attorneys! It is hard to miss the wave of California wage and hour litigation related to California IT professionals and Computer employee overtime that has been sweeping California recently. Even the largest software and computer companies have paid out millions of dollars to employees wrongfully classified as “exempt”, or in other words, not entitled to overtime. A layperson would believe that with pr

Protect Your Mental Health With A Payday Loan Just when you thought that things couldn’t get any worse, more banks went under. More countries are declaring economic crisis. It seems that the world’s financial problems are bound to get worse. Even if you do not have considerable investments in various banks, I am sure that you are feeling the stress that results from these economic upheavals. I sure am. I am just an average person, with a

Free Bulk SMS services People are getting very busy these days without having enough time to talk unless it is very important. Mobile SMS have supported this need to contemporary times as now people do not want to call and enter in the unproductive conversation before coming up to the actual issue. SMS provides you the benefit to come straight to the point and also saves money. What if you get this totally free?

HELP – I Have IRS Levy Problems! If IRS collection notices are ignored, the IRS is forced to collect from taxpayers by force. They do this with their dreaded IRS levy. By law, the IRS has the right to levy bank accounts (IRS bank levy), garnish your paychecks (IRS wage levy), or even seize your assets. But you do not have to let the IRS bully you or your family. There are ways to stop an IRS levy. The first step is to know the

Why Use Professional Tax Debt Help? Good IRS tax relief is hard to find and for people with complicated tax issues, it is an absolute necessity. But how do you know which tax reduction firm is the best one to try? How can you be sure you're going to get the tax debt help that you need? And why is it so vital to receive help from professionals? Settling Your IRS Tax Debt For Less When your IRS tax debt is spiraling out

IRS Settlement – Can You Really Settle Your IRS Tax Debt for Less? It's possible to settle your IRS tax debt, but it presents a challenge. Proving you can settle your tax debt for less is a daunting experience. You have to contend with pages of IRS paperwork rife with technical terms. Settling tax debt is indeed a reality and it can be done. However, there's a lot you need to know before you attempt to settle your IRS tax debt. Rebuking the Lies - The

IRS Tax Relief – The Most Popular IRS Tax Relief Solutions Tax law provides many solutions for resolving tax debt. But if you were to contact the IRS directly, they would only alert you to one solution, and that's paying the tax debt in full. Here are five popular IRS tax relief solutions you should know about to be more informed. IRS Tax Settlement It is possible to settle your IRS tax debt. But there are some pitfalls you need to know. Fi

Hire the California Labor Board or California Labor Law Attorneys - You Decide With a downturn in the economy, many employers are cutting back on payroll. Unfortunately, some employers are reducing payroll costs by violating the California overtime laws. When this occurs, employees have essentially two options to recover their California overtime pay: the California labor board, or hiring California labor law attorneys. Although the California Labor Board is a commonly

Hiring a Car At Bangalore - Is More of Necessity Than A Luxury Your sedan is probably the best materialistic thing that you own and while going to a new place, that is what you ought to miss the most but if you are going to Bangalore then you probably have a option of getting a replacement so that you don’t miss it all that most because it will be as comfortable and as obedient as your own car and the Bangalor

How to Choose a Car Rental Company in Bangalore Bangalore is a place that lists one of the best as far as infrastructure is considered in India as it is the IT hub of India and thus the roads to drive is atmost pleasure and thus if Bangalore is the destination that you are planning for next then the best way to move around is by hiring a car. To hire is car is very simple if it is in Bangalore because there are some very good car rental compani

Car Rental Companies in Bangalore If you are travelling to Bangalore and hiring a car is what worrying you then you can be relaxed because this is one service that you will easily get in Bangalore and that too at very affordable and economic prices. Basically there are really good car rental companies in Bangalore available for renting the cars and you can either book in advance or go there and hire a car for yourself. Also, you h

Tips to Hire a Car in Bangalore One thing that most of us agree is that the fact that the most comfortable way to move around at any place is by your own vehicle but what if you are going to a new place, it is not possible to carry your vehicle along with you and you actually cannot trust too much on the public transportation system and at such situation the best possible option is to hire a car for yourself, at some places it c

Hire a Car: Comfortable Way to explore Bangalore If you are out to a new place than the first thing that comes into your mind is a comfortable accommodation and then the second one on the priority list is a comfortable way to move around in the city and if Bangalore is your preferred location, than you’ll be having options for both of the facilities, but if we specifically speak about the second one that is moving comfortably than the best opti

Car Rental – A convenient mode of transport in Bangalore Bangalore, a place which probably is considered one of the best places in India as far as infrastructure is considered and reasons are many for that, one is because of the IT hub that it is and also because it is one of very good places if you are considering holidays and because of this very good facility provided for the people visiting Bangalore is that you have many options in case if you are

Rent a Car in Bangalore: Take the Right Decision In today’s world, time is money; the more you save it better it is for you. And in that case if you are going to another place where you are not too familiar with the surroundings, then instead of wasting time on travelling by locating and travelling by public transport is to hire a vehicle for yourself. This helps in many ways, one it saves on time and also it moves at your pace so you don’t have

Bangalore Car Rental: Save Your Time When you are at an unknown place or for that matter known place and time is your major factor of concern then, the best way to save on time is by having your own vehicle for conveyance. This gives you freedom to move at your own pace and wish. And for that matter if you are at a place like Bangalore where the roads are so beautiful that it is a sheer pleasure to travel through your own rented vehi

Best Package Tours to Kerala Kerala – God’s own country which means heaven for those who appreciate the real untouched, naïve beauty of nature and if you are one of those than consider Kerala as the option for you next holiday. Kerala gives an option to explore the nature to the fullest because it has all the places where you can explore the nature be it scenic beaches or the hill stations or the ethnic culture, just everythi

Kerala Tour: A Getaway from Regular Stress If you are tired of daily stress and meetings and looking for a getaway so that you snatch some time for yourself with your loved one’s than Kerala holidays is the perfect is the perfect thing for you. Its calmness and closeness to nature would give you that much needed peace of mind that you always wanted. Also along with enjoying the beauty of this scenic place on your holidays to Kerala you can

Kerala Tour Packages: Have A Look If holidays are on your mind, then Kerala is one option that you cannot choose to neglect. Because Kerala is one place that offers you all from calm and serene natural places to exciting sports to exotic beaches and also beautiful hill stations, everything provided at one place which is also known as god’s own country. And obviously such wide range of activities would make it a tough job to cover