Free articles
Google
Web www.media13.com


Media13.com is a source of free to republish or reprint articles, writers may submit your articles in our database as long so you agree that your article will be freely republish or reprint by other.


Submit Article

Search our database

Received article from us.

Name

Email Address

Friends

Bollywood News
Link building
Article submission service
Freelance Writers
Laser hair removal

We have been looking for freelance writers. Contact us

 


Eight Advantages of Fundraising Letters Over Other Methods   by Alan Sharpe



1. Personal

Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one “meeting” with each donor.

2. Can be passed along

Unlike personal visits, phone calls and special events, fundraising letters can reproduce themselves. Your appeal on paper has the opportunity to reach more than one donor, potentially doubling or tripling your efforts. Member-Get-A-Member letters are a perfect example of this dynamic at work.

3. Can be tested

Because you can measure your direct mail results, you can also test your mailings. Test one package against another, one list against another, one ask against another, and you’ll discover what works and what fails. That way you’ll spend your dollars where they are most effective (without relying on guess work or hunches).

4. Measurable ROI

Direct mail is one of the best mediums for measuring the return on your investment. Simply code your reply cards, and count how many return to you in the mail with a gift. With fundraising letters, you can know immediately--and exactly--how effective your mailing has been. Direct mail numbers never lie. Some simple calculations will tell you the following:


  • Your response count (number of donors who responded)

  • Your response rate (percentage of donors who responded)

  • Average gift

  • Gross income (before expenses are deducted)

  • Net income (what’s left after expenses are deducted)

  • Cost to raise a dollar



5. Quick

Unlike capital campaigns, major gift campaigns and special events, fundraising letter campaigns can be conceived, planned and launched within weeks instead of months. Results (donations) are just as quick, usually arriving within days of your mailing.

6. Build your base of support

The majority of non-profit organizations receive 80 percent of their income from individuals. Since the average gift sent through the mail by an individual is $35, you need a broad base of individual donor support for your existence. You will want to attract gifts from foundations, businesses and government, certainly, but for long-term survival you need to build a large following of individual supporters who send you small gifts year after year. The most cost-effective way to build and sustain this base of support is a comprehensive, well-planned, well-executed, annual fundraising letter program.

7. Strengthen relationships

Capital campaigns and banquets are excellent ways to raise awareness and funds, but they are costly and time-consuming. You cannot run one every month. And you cannot rely on them to strengthen the relationships you have with your supporters. Fundraising letters and donor communications (such as newsletters), on the other hand, are cost-effective ways to build credibility, increase trust, inform donors and build relationships with your donors over time.

8. Reach donors anytime

For your telemarketing campaign to be effective, your donors have to be near their phone. For your annual golf tournament to be profitable, your donors have to meet you at the green. With a major gift campaign, your calendar and your donor’s calendar must have the same day free or you will never meet. With fundraising letters, all you need to know is that your donor still lives at the address you have in your database. You don’t have to mail at the right time of day to catch them at home, or invite donors to meet you at their mailbox. All you need to do is mail your appeal package to a valid address and then let the donor read (and respond to) your letter at their convenience.

Author Info:

Alan Sharpe is a professional fundraising letter writer. View free sample fundraising letters and sign up for free weekly tips like this at www.fundraisingletters.org.


Latest 20 articles

Tax Debt Help Needed - How Can I Stop an IRS Bank Levy? The IRS does give you ample warning that they intend to levy your bank account. You undoubtedly received the notice and demand for payment from the IRS which included the amount you owed in back taxes. You probably did not contact the IRS at that time, and that was very important. The next communication you received was called the “Final Notice” which did express their Intent to Levy and also inc

California Labor Laws: Asserting Your Employee Rights Many employees when experiencing a labor violation are confused as to where to turn and typically take one of four paths. 1. A very common path and usually the most treacherous, is doing nothing at all. When an employee is hesitant to hire California overtime lawyers or California labor law attorneys to handle a situation, it usually gets worse before it gets better. Complacency will typicall

California Overtime Laws: Top 4 Common Employer Mistakes A California labor law attorney has revealed the four most common mistakes that employers make in violation of California overtime laws. Although California labor laws for breaks and lunches are clear, nevertheless employers tend to overlook something as simple as giving their employees a meal or rest break. While this is only one of our top three violations, it is often the most overlooked.

A Christian Debt Relief Solution: Debt Settlement Christian families are impacted by difficulties with mounting credit card debt just like non-Christian families. Christians often can be particularly sensitive to finding themselves faced with a situation where they may not be able to meet their unsecured debt commitments. There are many types of Christian credit card debt help out there, and quickly becoming one of the most popular is Christian

Finding Affordable California Health Insurance If you reside in California, it is a strong bet that you need affordable California health insurance. There are many different insurance companies and different types of plans available. Deciding on which one is best for you and your family will require some research. It may be overwhelming but it is paramount to finding the right policy for your particular situation. California individual

IRS Tax Settlement: Could It Provide The IRS Tax Relief You Need? The IRS is coming after you! You owe them money and can’t hope to ever pay the debt! The IRS has threatened to seize your bank account or garnish your paycheck! Everything seems hopeless and there doesn’t seem to be any doubt that the IRS is going to ruthlessly take everything of value that you have. However, there are options to rolling over for the IRS. There are IRS tax relief solution

Credit Card Debt Reduction: Do it Yourself Tips Anyone who's ever owned a credit card, taken out a student loan, financed a car, or paid a mortgage has gathered debt. Debt can feel like a deep pool, but you don't have to drown in it. All you need is a little common sense and some solid budgeting. Remember, you own the debt – it doesn't own you. Here are a few tips that can help you get credit card debt relief you seek. It's like a “do it you

Debt Settlement: Know the Pros and Cons Many people who select a debt settlement program may have already tried credit card consolidation in an effort to resolve their financial difficulties, but may not have been satisfied with the arrangements or the amount of time it was taking to pay off what they owed. For these individuals, debt settlement may provide a faster way to eliminate their debts for the least possible amount of money, wh

Debt Settlement – How Does It Compare? Debt settlement has quickly become one of the preferred methods of reducing credit card debt and starting a new financial future that is free of the vicious cycle that credit card debt problems create! Why has debt settlement become so popular lately? The benefits of a debt settlement program can probably best be illustrated by comparing it to the other options available to consumers caught in th

LCD Wall Mounts and Brackets: WeMountU Offers Versatile Product Range TV wall mounts are undergoing a revolutionary phase of technological improvements. High- end technology has enabled manufacturers to design products for common consumption. Smaller size high- definition TVs have now filled the market stores and anyone with a desire can now afford such luxuries with entertainment.LCD technology based smaller screen size TVs are very common among the customers aro

TV Wall Mount and Brackets Best Buy Online with WeMountU If you have recently purchased a high definition TV based on LCD, TFT, or plasma technology then you must have thought of enjoying viewing digital media experience of the 21st century in its complete sense. Gone are the days when the digital media like the TVs used to be put on a wooden platform or a metallic stand. Wall mounting is the current trend and consumers across the world are enjoying thi

Cantilever TV Wall Mounting: A Revolutionary Concept in Viewing Digital Media with More Comfort Cantilever technology has entered in to a new phase with the incoming of wall mounting feature of the popular digital media. Variable screen sizes of these new age digital media such as the high definition LCD, Plasma, and TFT screen TVs are increasingly becoming popular among the users across the globe. Wall mounting feature of these entertainment hubs has made them even more flexible and people

Large TV Mounts and Brackets: Innovative WeMountU Technology for Large Size Digital Media Size matters and it matters a lot when it comes to TV viewing. The more is the size of TV screen the more it is convenient to view and enjoy with complete comfort. Oncoming of large screen size TVs is mainly because of the introduction of high end technology based LCD, Plasma, and TFT TVs. large size TV wall mounts and large size TV wall brackets are required to place the big screen TVs on the w

TV Wall Mounts and Brackets: Achieving Compatibility with High Definition TVs We are living in an age of high definition wall mounting TVs as the entertainment hubs inside our homes. Things around us have high technological standards and user friendly set ups. Entertainment has undergone a sea change during past few years. We do not view things as we used to view them on televisions .The digital world has changed the whole concept of television viewing. We now have high def

Large Digital Photo Frame: Best Option for Public Display Digital display technology is achieving new echelons with the digital photo frames. Displaying pictures and videos on a screen that can be placed as a simple frame on the shelf or can be fixed on a wall is such a comfortable viewing concept that it is gaining acceptance across the world among millions of users. Display and clear viewing is somewhat proportional to the screen size. It makes an eq

Large Digital Photo Frame: Best Option for Public Display Digital display technology is achieving new echelons with the digital photo frames. Displaying pictures and videos on a screen that can be placed as a simple frame on the shelf or can be fixed on a wall is such a comfortable viewing concept that it is gaining acceptance across the world among millions of users. Display and clear viewing is somewhat proportional to the screen size. It makes an eq

Pictorea-Pro: an exclusive Range of Digital Photo Frames from UDiggit Digital photo frame is an advance technology device that facilitates you with displaying your family photographs, images, presentations, videos, and movies. UDiggit brings a huge range of such digital picture frames for you. The company also enjoys a leading role in this segment across the UK markets There is an exclusive range of digital photo frames offered by UDiggit for customers who are

Best Buy Digital Photo Frames from UDiggit: Go For Something Unique and Elegant A specialist knows what and when to deliver in best way. Exponentially growing technology based market is becoming digital in all aspects very fast .Digital display technology has now achieved a new hallmark with the introduction of huge range of digital photo frames by UDiggit, a market leader in the United Kingdom. As a manufacturer and a retailer both, UDiggit has attained a level of digital ph

Boardroom Digital Photo Frames: A Customized Digital Display Device for Corporate ‘Screen’ is the keyword for present day digital media that propagates and disseminates information by all means. Whether it is a presentation, a discussion, a meeting, or a boardroom deliberation screen comes in the central role. Digital photo frames are actually an advance form of a simple screen. In corporate world the boardroom digital frames are actually the large size display screens. This

Digital Photo Frames: An Innovative Corporate Gift and Sale Concept While passing through a digital age everything around us is getting digitized fast. Corporate sales include substantial component of digital media and other related appliances. Corporate gifts are increasingly becoming popular these days and digital media items are being considered as preferred gift items. Many of the corporate gifts look similar quite often. It is simply because the digital produ

Categories
Acne
Advertising
Advice
Aerobics-Cardio
Affiliate Programs
Alternative
Arts
Attraction
Auctions
Audio-Streaming
Autos
Awards
Babies-Toddler
Beauty
Blogging-RSS
Book-Marketing
Branding
Breast-Cervical-Ovarian-Cancer
Broadband-Internet
Build-Muscle
Business
Cancer
Careers-Employment
Casino-Gambling
CGI
Coaching
Coffee
College-University
Colon-Rectal-Cancer
Communications
Computers
Cooking-Tips
Copywriting
Crafts-Hobbies
Creativity
Credit
Cruising-Sailing
CSS
Currency-Trading
Customer-Service
Dating
Debt-Consolidation
Debt-Relief
DHTML
Diabetes
Direct Mail
Divorce
Domain Names
EBooks
ECommerce
Education
Elder-Care
Email-Marketing
Email Entertainment
Entrepreneurialism
Environment
Exercise
Ezine-Marketing
Ezine-Publishing
Family
Finance
Fishing
Fitness
Food
Free
Games
Gardening
Goal-Setting
Golf
Government
Grief-Loss
Hair-Loss
Happiness
Hardware
Health
Hobbies
Holidays
Home-Security
Homes
Home Business
Home Repair
HTML
Humanities
Humor
Innovation
Inspirational
Interior-Decorating
Internet-Marketing
Javascript
Kids And Teens
Landscaping-Gardening
Law
Leadership
Leases-Leasing
Legal
Leukemia
Link Popularity
Loans
Lung-Cancer
Lymphoma-Cancer
Management
Marketing
Marriage-Wedding
Martial-Arts
Medicine
Meditation
Men's-Issues
Metaphysical
MLM
Mobile-Cell-Phone
Mortgage-Refinance
Motivational
Multimedia
Music
Negotiation
Network-Marketing
Networking
News-and-Society
Newsletters
Nutrition
Off-Line Promotion
Online Business
Online Promotion
Organizing
Other
Outdoors
Page Rank
Parenting
Personal-Tech
Pets
Photography
Podcasting
Poetry
Politics
Positive-Attitude
PPC-Advertising
Presentation
Prostate-Cancer
Psychology
Public-Speaking
Publishing
Real-Estate
Recipes
Recreation
Reference
Relationships
Religion
Sales
Sales-Management
Sales-Teleselling
Sales-Training
Satellite-Radio
Satellite-TV
Scams
Science
Security
Self Help
Self Improvement
Sexuality
SE Optimization SE Positioning
SE Tactics
Shopping
Site-Promotion
Site Security
Skin-Cancer
Small-Business
Social Issues
Society
Software
Spam
Spirituality
Sports
Stocks-Mutual-Funds
Strategic-Planning
Stress-Management
Structured-Settlements
Success
Supplements
Taxes
Team-Building
Technology
Teleseminars
Time-Management
Traffic-Building
Traffic Analysis
Travel
Uterine-Cancer
Vacation-Rentals
Video-Conferencing
Video-Streaming
Viral Marketing
VOIP
Web-Development
Webmasters
Web Design
Web Hosting
Weight Loss
Wine-Spirits
Women
Writing
Yoga

Copyright © media13.Com  2005. All Rights Reserved.

Sources : SEO India - Internet web directory