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How To Make Your Fortune With Classified Advertising   by Jonathan Street



1) What`s the most profitable way to use classifieds?

Classifieds are best used to build your mailing list of qualified


prospects. Use classifieds to offer a free catalogue, booklet or


report relative to your product line.

2) What can you sell `directly` from classifieds?

Generally, anything and everything, so long as it doesn`t cost


more than about œ12.00, which is about the most people will pay in


response to an offer in the classifieds. These types of ads are


great for pulling inquiries such as: Write for further


information; send œ3, get two for the price of one; Dealers


wanted, send for product info and a real money maker`s title.

3) What are the best months of the year to advertise?

All twelve months of the year!

Responses to your ads during some months will be slower in


accumulating, but by keying your ads according to the month they


appear, and a careful tabulation of your returns from each keyed


ad, you`ll see that steady year round advertising will continue to


pull orders for you, regardless of the month it`s published.

I`ve personally received inquiries and orders from ads placed as


long as 2 years previous to the date of the response!

4) Are mail order publications good advertising buys?

The least effective are the ad sheets.

Most of the ads in these publications are `exchange ads`, meaning


that the publisher of ad sheet `A` runs the ads of publisher `B`


without charge, because publisher `B` is running the ads of


publisher `A` without charge.

The `claimed` circulation figures of these publications are almost


always based on `wishes, hopes and wants` while the `true`


circulation goes out to similar, small, part time mail order


dealers.

Very poor medium for investing advertising money because everyone


receiving a copy of a seller, and nobody is buying.

When an ad sheet is received by someone not involved in mail


order, its usually given a cursory glance and then discarded as


`junk mail`.

Tabloid newspapers are slightly better than the ad sheets, but not


by much!

The important difference with the tabloids is in the `helpful


information` articles they try to carry for the mail order


beginner.

A `fair media` for recruiting dealers or independent sales reps


for mail order products, and for renting mailing lists, but still


circulated amongst `sellers` with very few buyers.

Besides that, the life of a mail order tab sheet is about the same


as that of your daily newspaper.

With mail order magazines, it depends on the quality of the


publication and its business concepts.

Some mail order magazines are nothing more than expanded ad


sheets, while others strive to help the opportunity seekers with


on-going advice and tips he can use in the development and growth


of his own wealth-building projects.

5) How can I decide where to advertise my product?

First of all, you have to determine who your prospective buyers


are.

Then you do a little bit of market research.

Talk to your friends, neighbours, and people at random who might


fit this profile. Ask them if they would be interested in a


product such as yours, and then ask them which publications they


read.

Next, go to your public library for a listing of the publications


of this type from the Standard Rate and Data Service catalogues.

Make a list of the addresses, circulation figures, reader


demographs and advertising rates.

To determine the true costs of your advertising and decide which


is the better buy, divide the total audited circulation figure for


a one inch ad: œ10 per inch with a publication showing 10,000


circulation would be 10,000 into œ10 or 10p per thousand.

Write and ask for sample copies of the magazines you`ve


tentatively chosen to place your advertising in.

Look over their advertising - be sure that they don`t or won`t put


your ad in the `gutter` which is the inside column next to the


binding.

How many other mail order type ads are they carrying - you want to


go with a publication that`s busy, not one that has only a few


ads.

The more ads in the publication, the better the response the


advertisers are getting, or else they wouldn`t be investing their


money in that publication.

To `properly` test your ad, you should let it run through at least


three consecutive issues of any publication.

If your responses are small, try a different publication. Then,


if your responses are still small, look at your ad and think about


re-writing it for greater appeal, and pulling power.

In a great many instances, it`d the ad and not the publication`s


pulling power that`s at fault!

Good luck

Jonathan Street



Author Info:

Jonathan Street is the author of two of the webs most exciting money making products. `How To Make ?5000 - ?15,000 A Month From Home` and the weekly money making eZine `21st Century Entrepreneur`. Get them both for free at www.millionaire-enterprises.com


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